New Charity Beverage Opportunity

Charity Beverage!

Each month we’ll work with a charity to create a special drink to help raise money for their charity.  For every drink sold, $2.00 of the sales goes to their cause.  In 2014 we created a drink special with the folks from Seal Sitters and the people from the Loghouse Museum.  I really enjoyed working with the non-profits, so I thought let’s do it every month!

Currently, we are helping the ladies from Tilted Thunder raise money for a new home for their banked track practice spot.  Their Indiegogo campaign is here:  On that, two of the ladies are local West Seattle people.  

The criteria is the non-profit must be a 501c3 and have a very strong tie to West Seattle.  The form they can complete is here:

Mexican Chiapas Organic Coffee at Hotwire


Our Mexico Chiapas coffee is certified organic, shade grown and bird friendly.

Mexican coffee is a medium roast with a slightly nutty & sweet taste and has a well-balanced and smooth finish.

Some history behind our coffee from Mexico comes from the farmers who, consisting of indigenous Mayan peoples from the tribes of Tzotzil, Tzeltal, Mame, Chuj and Zoque, were concerned about chemical inputs, soil erosion, fish and bird deaths, and the emigration of their young people seeking jobs.

In addition to the farmer's concerns about the land and loss of their families, they wanted to improve quality and yield, and get affordable prices for their beans. So in 1992, they formed the FIECH, Coffee from the Indigenous Ecological Federation of Chiapas. eThe formation of FIECH has been a key to success of the farmers.

In its short existence, FIECH farmers have built a modern warehouse with high-technology equipment for quality control. The co-op has provided technical assistance, repaired machinery, built school dormitories, developed women's programs and created a community lending bank.  Farmers have tripled their average income by converting to organic production. They have used their resources to improve their homes, further their children's education, and provide better food and health care for their families.

We hope you think of Hotwire the next time you need some beans from home and try our mildest coffee, Mexican Chiapas.

Brazilian Coffee at Hotwire


Coffee was introduced in Brazil by Francisco de Mello Palheta in 1727 from Cayenne, French Guiana. Today, Brazil is the world's largest coffee producer and is becoming a significant player in the specialty coffee industry. Bourbon, Typica, Caturra, and Mundo Novo, which are coffee varietals, are grown in the states of Paraná, Espirito Santos, São Paulo, Minas Gerais, and Bahia.

Coffee from Brazil

The vast majority of coffee farms in Brazil are less than ten acres in size which the coffee industry is supporting families.  Actually, Brazil is now the world's largest coffee producer and produces around 25% of the world's supply of coffee!

The vast majority of Brazil coffee beans are still processed via the dry method since Brazil is one of the few countries in the world that has the appropriate weather to do so successfully.   Dry-processed (Naturally processed) coffees are dried while they are still in the cherry. Prior to drying, only cherries that float will be removed. Since the coffees are dried in contact with the sweet mucilage, the coffee will be heavy in body, sweet, smooth, and complex. Furthermore, since dry-processed coffees are more difficult, Brazil has invested significant time and money to developing new drying systems and drying practices to prevent fermentation.

After coffee processing, more subtle nuances due to regional characteristics can take over. There are several distinct coffee growing regions in Brazil, each large enough to be their own country!

Hotwire's Brazilian coffee hails from the interior Cerrado region in Minas Gerais State.  The cup has a heavy syrupy body, exceedingly mild acidity and characteristic tobacco-like "autumn leaf" note to the aroma.  Come in and try a pound, we have our beans delivered multiple times per week and I like to include Brazil in our varietal mix most weeks as this is one of my favorite coffees.

Hemp Milk is New at Hotwire

Image For most people, milk has been part of a standard daily diet their entire life. You may drink your lattes with our organic milk most days. If you’re looking for an alternative to milk, consider hemp milk instead!  It offers a variety of health benefits and at Hotwire we never charge extra.


Health Benefits Hemp Milk

Before we jump into the nutritional value of a hemp milk latte there are some other health benefits to consider. Hemp milk doesn’t contain many of the allergens milk from animals contains. Many people are lactose intolerant or allergic, hemp milk is free from these common allergens.   Additionally, hemp milk contains wonderful omega fatty acids. Omega fatty acids are excellent for improving immune function, organ function, better skin, nails, and better brain function as well.


Your standard 12-ounce hemp milk latte contains the following nutrients:

• 900mg Omega-3 Fatty Acid • 2800mg Omega-6 Fatty Acid • All 10 Essential Amino Acids • 4 grams of Protein • 46% of RDA of Calcium • 0% Cholesterol • Potassium • Phosphorous • Riboflavin • Vitamin A • Vitamin E • Vitamin B12 • Folic Acid • Vitamin D • Magnesium • Iron • Zinc

As you can see hemp milk is full of nutrients. It tastes much like almond, rice or soy milk all of which we have at Hotwire.

We're All Swiss - About Decaf.

Image There are only a couple of ways really to take a green coffee bean and 'decaffeinate' it.  One is soaking the beans in chemicals and the other is the Swiss Water Process, a method of decaffeinating coffee beans developed by the Swiss Water Decaffeinated Coffee Company.

To decaffeinate the coffee bean by the Swiss Water method, a batch of green (unroasted) beans is soaked in hot water, releasing caffeine. When all the caffeine and coffee solids are released into the water, the beans are discarded. The water then passes through a carbon filter that traps caffeine but lets the coffee solids pass through. The resulting solution, called "green coffee extract (GCE)" by the company, is now available for decaffeinating coffee. New green coffee beans are introduced to the GCE. Since the GCE is coffee solids without caffeine, only the caffeine diffuses from the new beans. The GCE passes through proprietary carbon, which captures the caffeine. The process repeats, filtering out all the caffeine until the beans are 99.9% caffeine-free. These beans are removed and dried, and thus retain most if not all of their flavor.

Entrepreneurs Meeting a Week Later

Last Saturday I conducted my first entrepreneurs meeting at the coffeeshop.  I put out a general invitation via our newsletter and some handbills at the shop.  I didn't know what to expect really but was very pleased I had 10 people show up ready to learn about small business ownership. I've was a public speaker in my former life so I've had some experience with this.  I developed a program where there would be some talking (me) some interaction and also some role playing.  I also brought in an expert, my webmistress, who talked about marketing.  I was also very lucky to have a well-know speaker and author review my notes and give me pointers.

All in all it was a very good meeting.  I got back into the role of a motivational speaker and injected energy into my instruction along with funny stories people could relate to.  The main theme of the meeting was surround yourself with people who know more than you, the thrill of taking a dream and turning it into reality and if you look behind you all you see are mirrors of yourself.

The people who attended were mostly working in the corporate world so we spent some time on the fact no ones job is really that secure.  Seems like it was time for most people to take a leap of faith from the jungle and off the cliff into small business ownership.  I think I scared them too which my thoughts on why small businesses fail, people need to go into this with their eyes wide open and not wide shut.

I'm going to do this again next quarter, Saturday May 16th 7pm - 8:30pm at Hotwire.

Social Media Sources

This past weekend we tried an experiment with our combined social media sources.  We gave away a free 12oz white chocolate strawberry mocha on Valentine's Day which was a first for us.  We used the West Seattle Blog, KING 5, Facebook our e-newsletter and Twitter.  The West Seattle Blog was the strongest indicator that people are using and acting on this community news site.  The editor put two links on the blog, one in a paragraph highlighting happenings on Valentine's Day and the other on the forums page

KING5 news ran six 10-second spots from 6am to 9am on Friday morning, the day before the event. 

Facebook was third with 131 'friends' of Hotwire being invited to enjoy a free beverage.

I had emailed a Valentines newsletter to 2100+ customers.  This was the only stream though who needed to do something other than come into Hotwire (coupon).

Last was Twitter which resulted in zero responses which really surprised me.

In conclusion, this was a success for us as it underscored the fact people are using the community blogs and getting their community information online.  It was easy to track for the staff and it gave me some direction as to where to spend our advertising $$.

Monday in my Office

This is new for me.  Usually I'm at the shop on a Monday morning but today I work the later closing shift as my 2 staff members are on a road trip.  I've updated the art walk blog, tweeked the movie blog and checked my email.  Today I had an interesting email from a student at one of the local schools.  One of his friends decided to 'create' his very own punch card and pass it off for free beverages. This young man emailed me because he felt he was wrongly accused and wanted to give his side of the story.  Of course I emailed him right back and gave him the mom speech about stealing and how it can evolve into far more if not curtailed.   The moral implications of stealing even a beverage from the local coffee shop are huge for a young person.  I wonder what happened inside this lad to justify this act?  Did he not have money?  Is it just youth?  Did he feel that was his right to sanniversary-08-015teal?   

I will be interested to see how he responds to my email and provide an update.

Bev-O-Matic Innovation

Cute Pink Car  

Want a morning coffee but in a rush to get to work?  Watch for our new   Bev-O-Matic service.    Now you will be able to call in your drink order and have it ready to grab and go!  You can also purchase one of our special Bev-O-Matic pre-paid cards so you won't need to fuss with money!  
Hotwire's new Bev-O-Matic service...making your life easier one coffee at a time.
Want a morning coffee but in a rush to get to work?  Watch for our new   Bev-O-Matic service Monday through Friday 7:00am to 11:00am.  Now you will be able to call in your drink order and have it ready to grab and go!  You can also purchase one of our special Bev-O-Matic pre-paid cards so you won't need to fuss with money!  
Hotwire's new Bev-O-Matic service...making your life easier one coffee at a time.

Start with Quality Products

We have always searched for the very best products for the beverages we make each day.  It's important to have a foundation of excellent ingredients so we know you are getting only the best from Hotwire.
Our beans are roasted locally by Seven Roasters in small batches and delivered fresh.  Sean Lee, the ower of Seven is committed to finding only the best beans from around the globe.
Our milk is delivered from Sunshine Dairy who sources fresh milk from local farmers.  All of our dairy products are free from rBST and growth hormones.
Our syrups are imported from a company in France who has been producing gourmet syrups since 1912.  Monin syrups are highly concentrated and are made with premium, fruits, nuts and spices.        

Own Your Own Hotwire Location

B&W Poster 4 What to Start your Own Business? We'll Show you How!

Has the dream of owning a business seemed overwhelming?  Why not join us on Saturday, February 21st at 7pm for a one-hour presentation and Q&A session on small business ownership.

The benefits of attending the event would be your chance to see what it really takes to own a small business including start-up funds, time, hiring and all the other things that make a small business owner successful.

Light snacks and refreshments will be served.  Please RSVP for the event by emailing us at with your name and how many people will be attending. 

Date and Time: Saturday, February 21st 7:00PM-8:00PM

Location: 4410 California Ave SW Seattle, Washington 98116


Full Circle

Now in our seventh year in business I am taking this time to reflect on how we started, how we've grown and where we're going.  From the last newsletter you read North Hotwire is now the Laughing Ladies Cafe.  I opened Hotwire North in August, 2003 and sold the location a little over 2 years ago. 

I am forever grateful for everything I learned by running a larger location, for the people I had the opportunity to hire and the community that embraced the business.  It taught me the essence of Hotwire can be created in many different environments as long as there is strong leadership, caring staff and a business plan that just makes sense for the community.

Now I have come full circle as I close myself to the North Hotwire and continue to grow the best business decision I have made in my life, Hotwire West Seattle.

My goal in opening a business was to reach out in my community and bring together people in a place that was comfortable, sometimes quirky but always inviting.  I feel that has been accomplished plus I have been able to support our West Seattle community by bringing together the West Seattle Art Walk, Movies on the Wall and sitting on a number of local boards. 

Now as I move forward I feel it's time to share what I've learned, that is why I going to begin to hold quarterly meetings on small business ownership.  Who knows what the future will bring, but knowing that as one circle completes another will open is all I need.

Lora and the Hotwire Crew